Brand Positioning Course
Course Overview:
In this Brand Positioning course, we will explore perhaps one of the most important components of your brand strategy- your positioning. Here you will learn what brand positioning is, why you need to define it, and how to use it as the powerful tool that it is. You will architect how you want your brand to be perceived in the minds of your target audience while differentiating your business from the competition.
Let’s dive in.
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Brand Positioning Overview
In this lesson, you will learn what brand positioning is, why you need to define it, and how to use it as a tool for your company. You will architect how you want your brand to be perceived in the minds of your target audience while differentiating your business from the competition.
In this lesson, you will learn what brand positioning is, why you need to define it, and how to use it as a tool for your company. You will architect how you want your brand to be perceived in the minds of your target audience while differentiating your business from the competition.
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Brand Positioning Case Studies
In this short course, delve exclusively into the world of brand positioning. Learn to define your brand positioning, understand its importance, and use it as a strategic tool for your company. Discover how to shape your brand's perception in the minds of your target audience while standing out from the competition.
In this short course, delve exclusively into the world of brand positioning. Learn to define your brand positioning, understand its importance, and use it as a strategic tool for your company. Discover how to shape your brand's perception in the minds of your target audience while standing out from the competition.
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Drafting Your Brand Positioning Statement
In this lesson, you will draft your brand positioning statement by following a structured process. Start by downloading the course workbook, which includes reflection questions, frameworks, and templates. Spend 15 minutes free-writing on your target audience, competitors, and brand purpose. Here you will draft your statement, then refine it through iterations and feedback. Finally, launch your positioning statement and ensure your brand communication is clear and consistent.
In this lesson, you will draft your brand positioning statement by following a structured process. Start by downloading the course workbook, which includes reflection questions, frameworks, and templates. Spend 15 minutes free-writing on your target audience, competitors, and brand purpose. Here you will draft your statement, then refine it through iterations and feedback. Finally, launch your positioning statement and ensure your brand communication is clear and consistent.
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Finalizing Your Brand Positioning Statement
In this lesson, you'll learn to create a compelling brand positioning statement. You'll start by downloading the course workbook, which includes reflection questions, frameworks, and templates. Next, identify your target audience and key competitors. Brainstorm and draft your brand purpose statement, then refine it through iterations and feedback. Finally, launch your polished statement to effectively communicate your brand's unique value.
In this lesson, you'll learn to create a compelling brand positioning statement. You'll start by downloading the course workbook, which includes reflection questions, frameworks, and templates. Next, identify your target audience and key competitors. Brainstorm and draft your brand purpose statement, then refine it through iterations and feedback. Finally, launch your polished statement to effectively communicate your brand's unique value.
Your Instructor
Meet Liz, a seasoned brand expert with 15+ years of branding experience across diverse industries. From Fortune 100 giants to high-growth startups and locally owned businesses, Liz has honed a framework that empowers any business, regardless of size, to leverage their brand for business success.
A bit more about Liz: Trained in the marketing halls of Target, she brings a wealth of brand-building knowledge from one of the world's most iconic brands. Her career highlights include creating and launching a top-grossing alcohol brand in the Midwest, shaping the product marketing division of a tech-driven wellness startup (eventually acquired by Virgin), leading brand strategy for numerous celebrity-endorsed products, and having her first-ever brand launch receive the elusive "trending" status on X (formally known as Twitter). Most recently she led the brand and marketing team for a $400 million VC-backed startup, which she built from the ground up. She led the company's rebrand and guided the marketing team to deliver multimillion-dollar revenue contributions in the first 10 months. Under her leadership, they also achieved the top spot for share of voice for privately held companies in the competitive set.
Join Liz in exploring how your brand can drive business success.